All work
Case study
Rafah Al-Qutbi: when a portfolio platform boxed in a designer's identity
مريم
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The challenge
Rafah designs visual identities and logos, and showcased all her work through Behance alone.
But no matter how good her work was, the platform forced the same layout on every user, leaving no room to show her own style or identity as a designer. Her work looked like anyone else's on the platform, not specifically hers.
The journey
So we designed her a website that gives her complete freedom in presenting her work, instead of a ready-made template forcing one shape on everyone.
We designed every detail to reflect her creative personality, and gave visitors an experience that matches the quality of her work. Today, she has a digital presence she fully owns, showing her work exactly the way it deserves.
The outcome
35%
projected increase in portfolio views